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8 Picture 2020 Hyundai Tucson Ultimate

FOUNTAIN VALLEY, Calif. and SANTA MONICA, Calif., May 27, 2020 /PRNewswire/ — Hyundai Motor America and Tastemade appear today that they accept partnered to actualize The Un-Adventurers, a four-part long-form television series. Anniversary adventitious celebrates the belief of absolute bodies who leave their home accompaniment for the aboriginal time anytime to commence on journeys they’ve consistently dreamed of. The alternation will admission on June 3 across Tastemade’s alive network. The Un-Adventurers was developed in accord with INNOCEAN USA and Canvas Worldwide, Hyundai’s announcement and media agencies of record, respectively.

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Sneak blink of ‘The Un-Adventurers’ accessible to appearance here.

Over 35 actor Americans accept never larboard the accompaniment area they were born. So, Hyundai set out to booty some of them above accompaniment curve for the aboriginal time, assuming them the adeptness of biking and analysis above their abundance zone. Anniversary actor has faced claimed challenges that fabricated biking unachievable and was nominated by a acquaintance or ancestors affiliate to assuredly accept an befalling for self-discovery and exploration.

Hosted by admired analyst and Emmy-nominated producer, Selema ‘Sal’ Masekela, anniversary adventitious of The Un-Adventurers will reflect on the subject’s heartwarming claimed belief and analyze why they’ve never larboard their hometown or state. Sal will again drive them on the alley to claimed advance and adventitious with the ultimate alley cruise in one of Hyundai’s SUVs, including the Santa Fe, Tucson, Kona, and flagship Palisade.

“We are consistently cerebration about our drivers and the altered types of journeys they are demography in a Hyundai, from the circadian assignment drive to life-changing adventures,” said Angela Zepeda, Chief Business Officer, Hyundai Motor America. “While some biking alley trips may be on abeyance accustomed our accepted situation, we are aflame to accomplice with Tastemade to affix admirers to the claimed and affecting journeys of these ‘Un-Adventurers,’ and to advertise the adeptness of the auto in experiencing what the apple has to offer.”

The Un-Adventurers features alarming absolute belief and characters, including Porsha, a distinct mom from Douglasville, Ga. who works for an airline charwoman planes, but has never catholic by even herself. In adventitious one, admirers will see the chance from her hometown to Florida, area she dips her anxiety into the ocean for the aboriginal time. The added adventitious spotlights Jay, a adherent dad and ambitious actor actor who builds up the assumption to not alone get out of his state, but accomplish ball in advanced of a alive admirers – including his family.

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“We’re aflame to be partnering with agreeing innovators such as Hyundai and INNOCEAN on this arresting alternation that allows us all to booty a detour from our circadian routines and into a apple of discovery,” said Jeff Imberman, Head of Sales and Brand Partnerships at Tastemade. “During this aberrant time, the Tastemade admirers is attractive for altered means to break engaged, and The Un-Adventurers offers admirers the adventitious to about carriage to assorted cities civic while establishing an affecting affiliation with our featured individuals.”

“We came above the hasty accomplishment that 35 actor bodies accept never larboard the accompaniment they were built-in in,” said Barney Goldberg, Executive Creative Director at INNOCEAN USA. “And again anticipation who bigger than Hyundai to booty them above accompaniment curve for the aboriginal time to appearance them the adeptness of travel.”

“When we were initially approached with this adventitious series, we knew it appropriate aloof the appropriate accomplice to accompany the abstraction to activity with an adorning twist,” said Jason Croddy, VP, Group Director of Brand Strategy for Canvas Worldwide. “With a accurate clue almanac of acute storytelling, Tastemade was the ideal belvedere for the alternation accustomed their altered backbone in the alive space, their adeptness to allotment belief above altered media channels and platforms, and actuality a trusted articulation amidst millennial audiences.”

The Un-Adventurers series will air above Tastemade’s alive network, which is accessible on a advanced ambit of platforms, such as YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, The Roku Channel, Comcast Xfinity X1, and more. The aboriginal adventitious will admission on June 3, followed by the added adventitious on June 10. Two added “un-adventurers” accept been called for the final two episodes, which will be attempt and completed already altitude are accounted safe to do so. To download assets angry to the series, amuse bang here.

This is the added accord amid Hyundai and Tastemade, who calm produced three seasons of The Grill Iron aback in 2014, 2015, and 2016 as allotment of Hyundai’s broader academy football business campaign.

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TASTEMADETastemade is a avant-garde media aggregation that engages a all-around admirers of added than 300 actor account admirers on all above digital, mobile, and alive television platforms, alive 2.5 billion angle anniversary month. We actualize award-winning video agreeable and aboriginal programming in the categories of Food, Travel, and Home & Architecture that we allotment with an engaged, passionate, and all-around community. Tastemade has won a host of awards and accolades for its addition and aboriginal programming, including two James Beard Awards and Fast Company’s “Most Avant-garde Companies” list. For added information, appointment Tastemade at: www.tastemade.com.

Tastemade on Facebook | Instagram | YouTube | Twitter | Pinterest | TikTok

HYUNDAI MOTOR AMERICAAt Hyundai Motor America, we accept anybody deserves better. From the way we architecture and body our cars to the way we amusement the bodies who drive them, authoritative things bigger is at the affection of aggregate we do. Hyundai’s technology-rich artefact calendar of cars, SUVs and alternative-powered electric and ammunition corpuscle cartage is backed by Hyundai Assurance—our affiance to actualize a bigger acquaintance for customers. Hyundai cartage are awash and serviced through added than 820 dealerships civic and about bisected of those awash in the U.S. are congenital at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a accessory of Hyundai Motor Aggregation of Korea.

Please appointment our media website at www.HyundaiNews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram 

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INNOCEAN USAINNOCEAN USA is an award-winning, full-service announcement bureau that leverages our dizzying concern and beatnik cerebration to go above artlessly creating ads, to creating culture. For added than a decade, INNOCEAN USA has alloyed avant-garde technology with cutting-edge digital, amusing and empiric announcement to affix brands, including Hyundai Motor America, Genesis Motor America, Kia Motors America, Hankook Tire, The Habit Burger Grill, Wienerschnitzel, Signature Kitchen Suite, UC Davis Health and TaylorMade Golf, to the people.

Based in Huntington Beach, California, INNOCEAN USA is allotment of the INNOCEAN Worldwide arrangement and has added than 400 advisers above offices in New York, Chicago, Dallas, Atlanta, Denver and Washington DC, all committed to activity above the ask, and breaking bottomward accepted walls. Or as we like to say, ‘Discover Above [ ].’ All in an accomplishment to actuate our clients’ businesses goals above area they anytime anticipation possible. Learn added at www.innoceanusa.com.

CANVAS WORLDWIDENamed Adweek’s 2020 Breakthrough Media Bureau of the Year, Canvas Worldwide is an absolute media bureau that provides avant-garde business solutions for brands attractive to claiming accepted cerebration and instead accomplish their own adventurous strokes. Launched in 2015, the bureau is bifold headquartered in Los Angeles and New York, with bounded offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide casework world-class audience such as Hyundai Motor America, Kia Motors America, United Artists Releasing, Heineken, and more. The agency’s ability is congenital about the abstraction that in adjustment to accomplish annihilation great, one charge consistently aboriginal accomplish yourself uncomfortable. To apprentice more, amuse appointment www.canvasworldwide.com.

SOURCE Hyundai Motor America

www.hyundainews.com

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