Jaguar gave the 2021 Jaguar F-Type, beheld as the affection and body of the Jaguar brand, a abundant brace for the 2021 archetypal year. And an all-new Jaguar XJ auto is coming, admitting as a battery-electric vehicle. In an automotive apple that is abandonment cars in favor of SUVs and trucks, the British cast is afraid to its roots as a maker of affected sports cars and sedans.
But the acceptance of the new crossovers is not black Jaguar from advance in its car lines, Joe Eberhardt, admiral and arch controlling administrator of Jaguar Land Rover North America, told MotorTrend in an account beforehand this year.
“The approaching of sedans is a claiming for the absolute industry. A lot of our competitors accept said they will airing abroad from sedans. We accept no ambition to do that. The actuality that we aloof launched a active F-Type is affidavit that we still accept in sports cars, abnormally the Jaguar brand. And while the aggregate ability not be what it already was, we still anticipate that it’s the affection and body of our company.”
Slowing car sales accession questions about the futures of the XF, XE, and alike the F-Type. In the U.S., Jaguar awash 1,187 XF sedans in 2019, bottomward 49 percent from the antecedent year; XE sales were bottomward 25 percent to 3,551; F-Type sales were collapsed at 2,279; and the crumbling XJ had a 26 percent abatement to 1,167 awash in the U.S. Another affair for the XE and XF is that they are accumulated at JLR’s Castle Bromwich plant, which is actuality retooled to accomplish electric vehicles, including the next-generation XJ. The XE and XF would charge to advance into electric cartage or acquisition a new assembly site.
But walking abroad from the F-Type, or cars in general, is “definitely not activity to happen,” Eberhardt said. “Sedans will accept a approaching with the Jaguar brand. The catechism is what those sedans will attending like and how abounding will there be. Those are all things we will abstraction over the abutting brace of years.”
But Eberhardt accepted there are no affairs to add added cars to the lineup, and while there are no cuts planned currently, things could change. “We will absolutely consistently be in sedans. That’s no question. I additionally am not abiding whether we’ll carve it down. I’m not abiding about that but maybe they’ll attending hardly different. So, for instance, the next-generation XJ will be absolutely electric. So, it’s a altered estimation of a auto but it’s a sedan.”
We apprehend to see the new Jaguar XJ afterwards this year and the apprehension is it will be gorgeous. And it will not accept a crossover silhouette—it will be an controlling sedan. While Jaguar is better-positioned for accepting broadcast into SUVs or crossovers, the brand’s North American arch ambassador is added tight-lipped about affairs to aggrandize the crossover line.
“Nobody would accept accepted SUV’s to accomplish up three abode of the North American bazaar with a brace of months in a row area they were 75 percent,” Eberhardt said. “If you said that three years ago, cipher would accept believed it so, the acceleration and the admeasurement of that about-face is aberrant and absolutely bluntly we didn’t plan for it. So, authentic achievement of luck or changes, I don’t apperceive which one. At atomic we accept an SUV now with Jaguar.”
SUVs will consistently the area of Land Rover, so abacus crossovers to the Jaguar cast is a claiming from a artefact action and artefact planning perspective, the CEO said. He thinks the band amid the two brands is actuality respected. “We accept approved that we can position the cars finer ancillary by ancillary and there’s a bright curve amid them. If you booty a Jaguar F-Pace and a [Land Rover] Range Rover Velar, they are congenital partially on the aforementioned belvedere but they accept a distinct, different personality.”
Eberhardt did not animadversion on letters of a beyond J-Pace in the works. “We don’t allocution about approaching artefact affairs in general. For the time being, we accept abundant to do with the cartage we launched so, no actual plans. ” Autocar reports that the J-Pace will use the automaker’s all-aluminum MLA platform, which will affirm all JLR cartage by 2025.
Overall, Eberhardt brand the accepted admeasurement of Jaguar Land Rover as a aggregation and, afore the bloom crisis disconnected car sales, he said he expects the abutting two or three years as a alliance aeon afterwards a few years of above-average advance in North America. “We’ll be actual blessed if we break collapsed year over year for the abutting two, three years.”
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