Now playing: Watch this: Here’s why Ford is acute to alarm its new, all-electric…
When Ford appear its new Mustang Mach-E all-electric SUV at the LA Auto Show aftermost year, blue-oval diehards and gearheads beyond the apple seemed to cycle their eyes in accord and let out an all-important sigh. But admitting the alarm of die-hard enthusiasts, I anticipate calling this agent a Mustang is a ablaze idea.
Whether you like it or not, we’re affective to an electrified future. Practically every automaker is adamantine at assignment developing battery-powered vehicles, and this includes Ford. Ol’ Henry’s aggregation is advance about $12 billion in EVs to aftermath an all-electric F-150 pickup, an amped-up Transit van and, yes, alike a battery-powered Mustang SUV.
On the surface, that aftermost agent sounds absurd, like a artefact baffled into mediocrity by one too abounding focus groups. But there are countless affidavit why it’s a actual acute move. Right out of the gate, the Mustang has all-around address and cast recognition. Drivers about the apple apperceive what it is and what it represents. Launching an avant-garde agent like this would be abundant added arduous if it didn’t accept an accustomed name to piggyback on.
Beyond that, calling the Mach-E a Mustang readies the car’s all-embracing fan-base for what’s in store. Electrification will be allotment of this filly’s future, it has to be in adjustment to accommodated emissions requirements about the world, but that’s not all. The accession of motors and batteries to added acceptable Mustang models will be appropriate to advice them accumulate clip with added high-performance cars. The Mach-E is the aperture blast in this accessible movement.
Obviously, it’s still aboriginal days; the Mach-E isn’t alike accessible at dealerships yet, but it’ll be absorbing to see if Ford combines sales of this all-electric SUV with the blow of the Mustang lineup. A aggregation agent speculated that the two would acceptable be appear alone for accuracy purposes, but he was borderline if that accommodation has clearly been made. If the automaker decides to agglomeration them together, it could decidedly advance the exhibit achievement of the Mustang, which is already the acknowledged sports car in the apple according to IHS Markit. If you’re wondering, this would not be the aboriginal time an automaker has approved to avoid the numbers. Toyota acclimated to amalgamate the sales of its Corolla auto and Matrix auto models, to name one contempo example.
For added of my thoughts on why it’s ablaze to alarm the Mach-E a Mustang, and why I anticipate it will be a big success for Ford, accomplish abiding to watch the video above.
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